Signature ideas

Six signature directions for Alex

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital A · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · underlined in one return stroke

A spare and dramatic hand. Only 10 loops in the whole mark. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · underlined in one return stroke

An angular and generous hand. The turns are cut rather than curved.

Commanding · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · a swept capital · finished on a long sail

An urgent and grand hand. It leans 25 degrees off vertical. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · underlined in one return stroke

A deliberate and compact hand. It is built in 10 separate strokes.

Understated · sharp · signature-legible

The capital keeps its place, which puts the emphasis on the whole name.

the full name · a swept capital · underlined in one return stroke

A rounded and long-running hand. Every turn is rounded off.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · a swept capital · finished on a long sail

A restrained and dense hand. No single letter is pushed past its neighbors. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.

What Alex gives a designer

The capital A carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

What follows the capital decides the middle of the mark: the l reaches into the ascender line, which gives the mark its upper silhouette.

Four letters or fewer is the easiest length to keep consistent — Alex can be written in full on everything from a card to a contract.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names