Signature ideas

Six signature directions for Carlton

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital C · hover one to see it in use

Understated · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · underlined in one return stroke

A level and measured hand. The capital is only 2.0 times the height of the letters after it. It is also one of the few here that lays a line back underneath the name. The "r" in "Carlton" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · a swept capital · finished on a long sail

A dense and compact hand. The letters are packed close together. It is the rare one that runs a long swept approach into the C.

Commanding · sharp · signature-legible

Generous with its loops, and unembarrassed about it.

the full name · a swept capital · closed with a small loop

An unbroken and theatrical hand. Only 7 pen lifts in the whole thing. Almost nothing else here runs a long swept approach into the C.

Confident · sharp · fully readable

Drawn in stages, the way a considered mark is.

the full name · finished on a long sail

A dense and theatrical hand. The letters are packed close together.

Understated · sharp · signature-legible

Everything rounds, nothing is cornered.

the full name · underlined in one return stroke

A long-running and dramatic hand. It runs 6.0 times wider than it is tall. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · finished on a long sail

A grand and even hand. The capital stands 3.0 times the height of the letters after it.

What Carlton gives a designer

The capital C carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the l and t reach into the ascender line, which gives the mark its upper silhouette.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names