Signature ideas

Six signature directions for Chanel

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital C · hover one to see it in use

Understated · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · underlined in one return stroke

An upright and restrained hand. It stands almost straight up, 20 degrees off vertical. It is also one of the few here that lays a line back underneath the name.

Confident · flowing · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · a swept capital · finished on a long sail

An even and unbroken hand. It holds one weight almost the whole way through. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

Compact, with its weight gathered in one place.

the full name · a swept capital · closed with a small loop

A dramatic and rounded hand. The stroke swells and thins by a factor of 3.5. Almost nothing else here ties off with a small loop instead of flying away.

Confident · sharp · fully readable

Long and low, it takes the whole width of the line.

the full name · underlined in one return stroke

A rounded and dense hand. Every turn is rounded off. It is also one of the few here that lays a line back underneath the name.

Understated · sharp · signature-legible

One letter does the performing, and the others hold still for it.

the full name · a swept capital · finished on a long sail

A spare and unbroken hand. Only 9 loops in the whole mark.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · finished on a long sail

A grand and angular hand. The capital stands 3.4 times the height of the letters after it.

What Chanel gives a designer

A signature is won or lost at its opening letter. For C, the studio draws from 2 constructions observed in professional hands, and every direction below chooses one and holds it.

The rest of the name sets the terrain: the h and l reach into the ascender line, which gives the mark its upper silhouette.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names