Signature ideas

Six signature directions for Dean

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital D · hover one to see it in use

Understated · flowing · fully readable

Pressure where it presses, hairline where it lifts.

the full name · finished on a long sail

An upright and level hand. It stands almost straight up, 21 degrees off vertical.

Confident · flowing · signature-legible

Long and low, it takes the whole width of the line.

the full name · a swept capital · closed with a small loop

An urgent and unbroken hand. It leans 28 degrees off vertical. It is the rare one that ties off with a small loop instead of flying away. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

It gives itself room, and reads as unhurried because of it.

both names in one unbroken line · a swept capital · closed with a small loop

A spare and theatrical hand. Only 16 loops in the whole mark. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · underlined in one return stroke

A theatrical and upright hand. One letter is pushed well past the proportions of its neighbors. It is also one of the few here that lays a line back underneath the name.

Understated · sharp · signature-legible

The capital keeps its place, which puts the emphasis on the whole name.

the full name · finished on a long sail

A dramatic and unbroken hand. The stroke swells and thins by a factor of 2.3.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · a swept capital · finished on a long sail

An angular and dense hand. The turns are cut rather than curved.

What Dean gives a designer

The capital D carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Dean runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Four letters or fewer is the easiest length to keep consistent — Dean can be written in full on everything from a card to a contract.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names