Signature ideas

Six signature directions for Elizabeth

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital E

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

a capital on its own shelf · finished on a long sail

An upright and quick hand. It stands almost straight up, 23 degrees off vertical. It is also one of the few here that stands the name on the E's own foot. The "z" in "Elizabeth" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Tightly massed, so it holds together small.

a swept capital · finished on a long sail

A restrained and spare hand. No single letter is pushed past its neighbors. It is the rare one that runs a long swept approach into the E.

Commanding · sharp · signature-legible

One letter does the performing, and the others hold still for it.

a capital that drops below the line · underlined in one return stroke

A grand and measured hand. The capital stands 3.0 times the height of the letters after it. Almost nothing else here drops the E's tail below the line to weigh it down.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

closed with a small loop

A dramatic and deliberate hand. The stroke swells and thins by a factor of 3.9. It is also one of the few here that ties off with a small loop instead of flying away.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

finished on a long sail

A long-running and urgent hand. It runs 4.5 times wider than it is tall.

Commanding · flowing · fully readable

Compact, with its weight gathered in one place.

a capital on its own shelf · finished on a long sail

An even and airy hand. It holds one weight almost the whole way through. Almost nothing else here stands the name on the E's own foot.

What Elizabeth gives a designer

The capital E carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the l, b, t and h reach into the ascender line, which gives the mark its upper silhouette, the z drops below the baseline — a tail a designer can turn into an underline or let hang and the dotted i leaves a mark above the line that a fast hand turns into a flick.

Elizabeth gives a hand 9 letters to carry. The professional answer is not to slow down but to decide early which letters are load-bearing.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names