Signature ideas

Six signature directions for Eugene

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital E

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

a swept capital · finished on a long sail

A level and restrained hand. The capital is only 2.0 times the height of the letters after it. It is also one of the few here that runs a long swept approach into the E.

Confident · flowing · signature-legible

Compact, with its weight gathered in one place.

a capital on its own shelf · finished on a long sail

An urgent and angular hand. It leans 30 degrees off vertical. It is the rare one that stands the name on the E's own foot. The "g" in "Eugene" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

Tightly massed, so it holds together small.

a capital thrown inside a loop · closed with a small loop

A theatrical and unbroken hand. One letter is pushed well past the proportions of its neighbors. Almost nothing else here throws a flat loop right around the E.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

a capital that drops below the line · finished on a long sail

A quick and rounded hand. The line carries the momentum of a hand that never slowed down. It is also one of the few here that drops the E's tail below the line to weigh it down.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

a capital that drops below the line

A theatrical and even hand. One letter is pushed well past the proportions of its neighbors. It is the rare one that drops the E's tail below the line to weigh it down.

Commanding · flowing · fully readable

The capital dominates, and the rest of the name follows quietly.

underlined in one return stroke

An airy and angular hand. The letters are set well apart. Almost nothing else here lays a line back underneath the name.

What Eugene gives a designer

The capital E carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the g drops below the baseline — a tail a designer can turn into an underline or let hang.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names