Signature ideas

Six signature directions for Gustavo

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital G · hover one to see it in use

Understated · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · a swept capital

A measured and upright hand. The pen keeps one pace instead of accelerating through. It is also one of the few here that runs a long swept approach into the G. The "s" in "Gustavo" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It turns corners instead of rounding them, and that is the whole temperament.

the full name · finished on a long sail

An urgent and dramatic hand. It leans 29 degrees off vertical.

Commanding · sharp · signature-legible

Everything rounds, nothing is cornered.

the full name · closed with a small loop

A quick and unbroken hand. The line carries the momentum of a hand that never slowed down. Almost nothing else here ties off with a small loop instead of flying away.

Confident · sharp · fully readable

One letter does the performing, and the others hold still for it.

the full name · finished on a long sail

An airy and quick hand. The letters are set well apart.

Understated · sharp · signature-legible

Tightly massed, so it holds together small.

the full name · finished on a long sail

A level and spare hand. The capital is only 1.9 times the height of the letters after it.

Commanding · flowing · fully readable

The capital dominates, and the rest of the name follows quietly.

the full name · underlined in one return stroke

A restrained and long-running hand. No single letter is pushed past its neighbors. Almost nothing else here lays a line back underneath the name.

What Gustavo gives a designer

The capital G carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the t reaches into the ascender line, which gives the mark its upper silhouette.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names