Signature ideas

Six signature directions for Ian

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital I · hover one to see it in use

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name · a swept capital · underlined in one return stroke

A restrained and level hand. No single letter is pushed past its neighbors.

Confident · flowing · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · a swept capital · underlined in one return stroke

A dense and urgent hand. The letters are packed close together.

Commanding · sharp · signature-legible

Written at speed, and it shows in the best way.

the full name · closed with a small loop

An airy and dramatic hand. The letters are set well apart. Almost nothing else here ties off with a small loop instead of flying away. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · sharp · fully readable

Long and low, it takes the whole width of the line.

the full name · a swept capital · underlined in one return stroke

A generous and theatrical hand. It spends 31 loops getting through your name.

Understated · sharp · signature-legible

Everything rounds, nothing is cornered.

the full name · a swept capital · finished on a long sail

A spare and compact hand. Only 6 loops in the whole mark. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · a swept capital · underlined in one return stroke

A grand and upright hand. The capital stands 3.3 times the height of the letters after it.

What Ian gives a designer

The capital I carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Ian runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Ian is a compact name. Nothing needs abbreviating; the six directions below spend their effort on character instead.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names