Each one is a genuine drawing of the name — not a font — made by the same
studio that draws the paid commission, with the design decisions stated under it.
Drawn from the name · 6 directions · capital I
Understated · flowing · fully readable
Tightly massed, so it holds together small.
underlined in one return stroke
A dramatic and level hand. The stroke swells and thins by a factor of 2.5. It is also one of the few here that lays a line back underneath the name.
Confident · flowing · signature-legible
Written at speed, and it shows in the best way.
finished on a long sail
An urgent and deliberate hand. It leans 34 degrees off vertical. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.
Commanding · sharp · signature-legible
One letter does the performing, and the others hold still for it.
a capital thrown inside a loop · closed with a small loop
A rounded and compact hand. Every turn is rounded off. Almost nothing else here throws a flat loop right around the I.
Confident · sharp · fully readable
Generous with its loops, and unembarrassed about it.
a swept capital · closed with a small loop
An upright and theatrical hand. It stands almost straight up, 20 degrees off vertical. It is also one of the few here that runs a long swept approach into the I.
Understated · sharp · signature-legible
One weight the whole way through, which is what makes it read as modern.
a swept capital · underlined in one return stroke
An airy and rounded hand. The letters are set well apart. It is the rare one that runs a long swept approach into the I.
Commanding · flowing · fully readable
The capital dominates, and the rest of the name follows quietly.
a capital thrown inside a loop · finished on a long sail
A compact and restrained hand. It stays 1.0 times wider than tall, where most signatures sprawl. Almost nothing else here throws a flat loop right around the I.
What Ian gives a designer
The capital I carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.
After the capital, Ian runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.
Ian is a compact name. Nothing needs abbreviating; the six directions below spend their effort on character instead.
Making it yours
These studies are drawn on the first name alone, because that is how the question is
usually asked — but a working signature is built on your full name: the second capital,
the balance between the two words, and the short everyday version are where the real
design decisions live.
The studio draws twenty directions for your full name in about a minute, and the kit —
the files, the report that explains the design, and the stroke-order lesson — is what
the three you choose become.