Signature ideas

Six signature directions for Kennedy

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital K

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

finished on a long sail

A dramatic and restrained hand. The stroke swells and thins by a factor of 3.3. The double "n" in "Kennedy" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

It leans into the page, the way a hand in a hurry does.

underlined in one return stroke

A long-running and dense hand. It runs 4.1 times wider than it is tall. It is the rare one that lays a line back underneath the name.

Commanding · sharp · signature-legible

Written at speed, and it shows in the best way.

finished on a long sail

A theatrical and compact hand. One letter is pushed well past the proportions of its neighbors. Almost nothing else here hangs the name off the K as a stem.

Confident · sharp · fully readable

Nothing curls that does not have to, and nothing is missing.

finished below the line

A deliberate and even hand. It is built in 8 separate strokes. It is also one of the few here that extends the name's own last descender and sweeps it back. The line underneath is your own "y" in "Kennedy", carried further — nothing was added to make it.

Understated · sharp · signature-legible

Tightly massed, so it holds together small.

finished below the line

A level and unbroken hand. The capital is only 2.0 times the height of the letters after it. It is the rare one that extends the name's own last descender and sweeps it back.

Commanding · flowing · fully readable

The capital dominates, and the rest of the name follows quietly.

finished on a long sail

A generous and compact hand. It spends 16 loops getting through your name. Almost nothing else here hangs the name off the K as a stem.

What Kennedy gives a designer

Everything starts with the K. The studio holds 1 distinct construction of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

After that, the lowercase run does the work: the d reaches into the ascender line, which gives the mark its upper silhouette, the y drops below the baseline — a tail a designer can turn into an underline or let hang and the double n is a rhythm no other letter pair gives — two identical strokes that must agree.

At 7 letters, Kennedy sits in the comfortable middle — long enough to build rhythm, short enough to stay one uninterrupted gesture.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names