Signature ideas

Six signature directions for Kennedy

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital K · hover one to see it in use

Understated · flowing · fully readable

It gives itself room, and reads as unhurried because of it.

the full name · finished on a long sail

A measured and compact hand. The pen keeps one pace instead of accelerating through. It is also one of the few here that hangs the name off the K as a stem. The double "n" in "Kennedy" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

Everything rounds, nothing is cornered.

the full name · underlined in one return stroke

A restrained and long-running hand. No single letter is pushed past its neighbors. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

The capital dominates, and the rest of the name follows quietly.

both names in one unbroken line · finished on a long sail

An even and urgent hand. It holds one weight almost the whole way through. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a swept capital · underlined in one return stroke

A dramatic and theatrical hand. The stroke swells and thins by a factor of 3.2. It is also one of the few here that runs a long swept approach into the K.

Understated · sharp · signature-legible

Written at speed, and it shows in the best way.

the full name · a swept capital · finished on a long sail

An urgent and unbroken hand. It leans 26 degrees off vertical. It is the rare one that runs a long swept approach into the K.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · underlined in one return stroke

A compact and generous hand. It stays 3.9 times wider than tall, where most signatures sprawl.

What Kennedy gives a designer

Everything starts with the K. The studio holds 1 distinct construction of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

After that, the lowercase run does the work: the d reaches into the ascender line, which gives the mark its upper silhouette, the y drops below the baseline — a tail a designer can turn into an underline or let hang and the double n is a rhythm no other letter pair gives — two identical strokes that must agree.

At 7 letters, Kennedy sits in the comfortable middle — long enough to build rhythm, short enough to stay one uninterrupted gesture.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names