Signature ideas

Six signature directions for Kerri

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital K · hover one to see it in use

Understated · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · finished on a long sail

An angular and level hand. The turns are cut rather than curved. It is also one of the few here that leaves on an exit stroke long enough to carry the eye off the page. The "r" in "Kerri" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

No letter shouts over another, which is rarer than it sounds.

both names in one unbroken line · closed with a small loop

An even and compact hand. It holds one weight almost the whole way through. It is the rare one that runs both names together as one word.

Commanding · sharp · signature-legible

Generous with its loops, and unembarrassed about it.

both names in one unbroken line · finished on a long sail

An airy and rounded hand. The letters are set well apart. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

Drawn in stages, the way a considered mark is.

the full name · underlined in one return stroke

An even and upright hand. It holds one weight almost the whole way through. It is also one of the few here that lays a line back underneath the name.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name

A theatrical and urgent hand. One letter is pushed well past the proportions of its neighbors. It is the rare one that adds no closing gesture at all.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · closed with a small loop

An upright and spare hand. It stands almost straight up, 20 degrees off vertical. Almost nothing else here ties off with a small loop instead of flying away.

What Kerri gives a designer

A signature is won or lost at its opening letter. For K, the studio draws from 1 construction observed in professional hands, and every direction below chooses one and holds it.

What follows the capital decides the middle of the mark: the dotted i leaves a mark above the line that a fast hand turns into a flick.

5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names