Signature ideas

Six signature directions for Lamar

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · a capital on its own shelf · finished on a long sail

An angular and deliberate hand. The turns are cut rather than curved. The "m" in "Lamar" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Tightly massed, so it holds together small.

both names in one unbroken line · a capital on its own shelf · finished on a long sail

An unbroken and restrained hand. Only 9 pen lifts in the whole thing. It is the rare one that runs both names together as one word.

Commanding · sharp · signature-legible

Written at speed, and it shows in the best way.

the full name · a capital on its own shelf · finished on a long sail

A theatrical and urgent hand. One letter is pushed well past the proportions of its neighbors.

Confident · sharp · fully readable

Everything rounds, nothing is cornered.

the full name · a capital on its own shelf · closed with a small loop

A deliberate and theatrical hand. It is built in 11 separate strokes. It is also one of the few here that ties off with a small loop instead of flying away.

Understated · sharp · signature-legible

Generous with its loops, and unembarrassed about it.

both names in one unbroken line · a capital on its own shelf · finished on a long sail

An airy and urgent hand. The letters are set well apart. It is the rare one that runs both names together as one word.

Commanding · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · underlined in one return stroke

A grand and dramatic hand. The capital stands 3.3 times the height of the letters after it. Almost nothing else here lays a line back underneath the name.

What Lamar gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Lamar runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Lamar is 5 letters: room for a real rhythm without the fatigue of a long run.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names