Signature ideas

Six signature directions for Leila

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

Nothing curls that does not have to, and nothing is missing.

the full name · underlined in one return stroke

A long-running and dramatic hand. It runs 4.6 times wider than it is tall. It is also one of the few here that lays a line back underneath the name. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · a capital on its own shelf · finished on a long sail

An urgent and restrained hand. It leans 27 degrees off vertical.

Commanding · sharp · signature-legible

Everything rounds, nothing is cornered.

both names in one unbroken line · a capital on its own shelf · finished on a long sail

A grand and compact hand. The capital stands 3.4 times the height of the letters after it. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

It gives itself room, and reads as unhurried because of it.

the full name · a capital on its own shelf · finished on a long sail

An angular and deliberate hand. The turns are cut rather than curved.

Understated · sharp · signature-legible

One letter does the performing, and the others hold still for it.

the full name · a capital on its own shelf

A quick and level hand. The line carries the momentum of a hand that never slowed down. It is the rare one that adds no closing gesture at all.

Commanding · flowing · fully readable

One weight the whole way through, which is what makes it read as modern.

the full name · finished on a long sail

A grand and deliberate hand. The capital stands 3.3 times the height of the letters after it.

What Leila gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the l reaches into the ascender line, which gives the mark its upper silhouette and the dotted i leaves a mark above the line that a fast hand turns into a flick.

5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names