Signature ideas

Six signature directions for Lloyd

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · finished on a long sail

An airy and even hand. The letters are set well apart. The double "l" in "Lloyd" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

No letter shouts over another, which is rarer than it sounds.

the full name · a swept capital · finished on a long sail

An unbroken and dense hand. Only 8 pen lifts in the whole thing. It is the rare one that runs a long swept approach into the L. The "y" in "Lloyd" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

Pressure where it presses, hairline where it lifts.

the full name · a capital on its own shelf · finished on a long sail

A quick and grand hand. The line carries the momentum of a hand that never slowed down. Almost nothing else here stands the name on the L's own foot.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a capital on its own shelf · finished on a long sail

A rounded and compact hand. Every turn is rounded off. It is also one of the few here that stands the name on the L's own foot.

Understated · sharp · signature-legible

The capital keeps its place, which puts the emphasis on the whole name.

the full name · a capital that drops below the line · finished on a long sail

A theatrical and dense hand. One letter is pushed well past the proportions of its neighbors. It is the rare one that drops the L's tail below the line to weigh it down.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · a capital that drops below the line · underlined in one return stroke

An angular and long-running hand. The turns are cut rather than curved. Almost nothing else here drops the L's tail below the line to weigh it down.

What Lloyd gives a designer

Everything starts with the L. The studio holds 2 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

The rest of the name sets the terrain: the l and d reach into the ascender line, which gives the mark its upper silhouette, the y drops below the baseline — a tail a designer can turn into an underline or let hang and the double l is a rhythm no other letter pair gives — two identical strokes that must agree.

5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names