Signature ideas

Six signature directions for Reagan

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital R · hover one to see it in use

Understated · flowing · fully readable

Tightly massed, so it holds together small.

the full name · underlined in one return stroke

A spare and restrained hand. Only 15 loops in the whole mark. The "g" in "Reagan" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Pressure where it presses, hairline where it lifts.

the full name · a swept capital · underlined in one return stroke

An upright and long-running hand. It stands almost straight up, 20 degrees off vertical. It is the rare one that runs a long swept approach into the R.

Commanding · sharp · signature-legible

Compact, with its weight gathered in one place.

the full name · underlined in one return stroke

A grand and theatrical hand. The capital stands 3.0 times the height of the letters after it.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

the full name · closed with a small loop

An even and rounded hand. It holds one weight almost the whole way through. It is also one of the few here that ties off with a small loop instead of flying away.

Understated · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · finished on a long sail

A level and theatrical hand. The capital is only 1.6 times the height of the letters after it. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name · a swept capital · underlined in one return stroke

A deliberate and generous hand. It is built in 13 separate strokes. Almost nothing else here runs a long swept approach into the R.

What Reagan gives a designer

A signature is won or lost at its opening letter. For R, the studio draws from 2 constructions observed in professional hands, and every direction below chooses one and holds it.

After that, the lowercase run does the work: the g drops below the baseline — a tail a designer can turn into an underline or let hang.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names