Signature ideas

Six signature directions for Reid

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital R · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · underlined in one return stroke

A spare and long-running hand. Only 11 loops in the whole mark. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Written at speed, and it shows in the best way.

the full name · closed with a small loop

An urgent and even hand. It leans 24 degrees off vertical. It is the rare one that ties off with a small loop instead of flying away.

Commanding · sharp · signature-legible

Generous with its loops, and unembarrassed about it.

both names in one unbroken line · underlined in one return stroke

A deliberate and compact hand. It is built in 12 separate strokes. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

Pressure where it presses, hairline where it lifts.

the full name · closed with a small loop

A rounded and compact hand. Every turn is rounded off. It is also one of the few here that ties off with a small loop instead of flying away.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · underlined in one return stroke

A long-running and level hand. It runs 3.4 times wider than it is tall.

Commanding · flowing · fully readable

It gives itself room, and reads as unhurried because of it.

the full name · underlined in one return stroke

A grand and restrained hand. The capital stands 3.0 times the height of the letters after it.

What Reid gives a designer

The capital R carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

What follows the capital decides the middle of the mark: the d reaches into the ascender line, which gives the mark its upper silhouette and the dotted i leaves a mark above the line that a fast hand turns into a flick.

Four letters or fewer is the easiest length to keep consistent — Reid can be written in full on everything from a card to a contract.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names