Signature ideas

Six signature directions for Serenity

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital S · hover one to see it in use

Understated · flowing · fully readable

The capital keeps its place, which puts the emphasis on the whole name.

the full name · a swept capital

A rounded and generous hand. Every turn is rounded off. It is also one of the few here that runs a long swept approach into the S.

Confident · flowing · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · closed with a small loop

A grand and dense hand. The capital stands 2.8 times the height of the letters after it. It is the rare one that ties off with a small loop instead of flying away.

Commanding · sharp · signature-legible

Nothing curls that does not have to, and nothing is missing.

the full name · a swept capital · finished on a long sail

A dramatic and long-running hand. The stroke swells and thins by a factor of 4.4. Almost nothing else here runs a long swept approach into the S. The "r" in "Serenity" is the letter carrying it, because that is where your hand is already fastest.

Confident · sharp · fully readable

Measured rather than dashed off, and the steadier for it.

the full name · underlined in one return stroke

A deliberate and upright hand. It is built in 13 separate strokes. It is also one of the few here that lays a line back underneath the name.

Understated · sharp · signature-legible

Tightly massed, so it holds together small.

the full name · underlined in one return stroke

An unbroken and theatrical hand. Only 8 pen lifts in the whole thing. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Compact, with its weight gathered in one place.

the full name · finished on a long sail

An even and upright hand. It holds one weight almost the whole way through. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.

What Serenity gives a designer

The capital S carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the t reaches into the ascender line, which gives the mark its upper silhouette, the y drops below the baseline — a tail a designer can turn into an underline or let hang and the dotted i leaves a mark above the line that a fast hand turns into a flick.

A 8-letter name rewards economy: the directions below keep the capital and the final stroke emphatic and let the middle travel.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names