Each one is a genuine drawing of the name — not a font — made by the same
studio that draws the paid commission, with the design decisions stated under it.
Drawn from the name · 6 directions · capital A
Understated · flowing · fully readable
Long and low, it takes the whole width of the line.
a swept capital · underlined in one return stroke
A restrained and spare hand. No single letter is pushed past its neighbors. It is also one of the few here that runs a long swept approach into the A.
Confident · flowing · signature-legible
Written at speed, and it shows in the best way.
a capital that cradles the name · finished on a long sail
An upright and restrained hand. It stands almost straight up, 23 degrees off vertical. It is the rare one that sits the whole name inside the A.
Commanding · sharp · signature-legible
One movement, barely interrupted, which is why it repeats.
a capital that cradles the name · finished on a long sail
An airy and theatrical hand. The letters are set well apart. Almost nothing else here sits the whole name inside the A.
Confident · sharp · fully readable
Generous with its loops, and unembarrassed about it.
closed with a small loop
A dense and deliberate hand. The letters are packed close together. It is also one of the few here that ties off with a small loop instead of flying away.
Understated · sharp · signature-legible
The capital keeps its place, which puts the emphasis on the whole name.
a capital thrown inside a loop · finished on a long sail
An airy and theatrical hand. The letters are set well apart. It is the rare one that throws a flat loop right around the A.
Commanding · flowing · fully readable
It turns corners instead of rounding them, and that is the whole temperament.
a swept capital · underlined in one return stroke
An even and grand hand. It holds one weight almost the whole way through. Almost nothing else here runs a long swept approach into the A.
What Alice gives a designer
The capital A carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.
The rest of the name sets the terrain: the l reaches into the ascender line, which gives the mark its upper silhouette and the dotted i leaves a mark above the line that a fast hand turns into a flick.
Alice is 5 letters: room for a real rhythm without the fatigue of a long run.
Making it yours
These studies are drawn on the first name alone, because that is how the question is
usually asked — but a working signature is built on your full name: the second capital,
the balance between the two words, and the short everyday version are where the real
design decisions live.
The studio draws twenty directions for your full name in about a minute, and the kit —
the files, the report that explains the design, and the stroke-order lesson — is what
the three you choose become.