Signature ideas

Six signature directions for Allison

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital A · hover one to see it in use

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name · underlined in one return stroke

A level and urgent hand. The capital is only 1.6 times the height of the letters after it. It is also one of the few here that lays a line back underneath the name. The double "l" in "Allison" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

Written at speed, and it shows in the best way.

both names in one unbroken line · a swept capital · finished on a long sail

A restrained and rounded hand. No single letter is pushed past its neighbors. It is the rare one that runs both names together as one word.

Commanding · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · finished on a long sail

A spare and grand hand. Only 14 loops in the whole mark. The "s" in "Allison" is the letter carrying it, because that is where your hand is already fastest.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a swept capital · closed with a small loop

A dramatic and compact hand. The stroke swells and thins by a factor of 3.9. It is also one of the few here that runs a long swept approach into the A.

Understated · sharp · signature-legible

It gives itself room, and reads as unhurried because of it.

the full name · finished on a long sail

A long-running and spare hand. It runs 6.8 times wider than it is tall.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · underlined in one return stroke

An upright and grand hand. It stands almost straight up, 18 degrees off vertical. Almost nothing else here lays a line back underneath the name.

What Allison gives a designer

Everything starts with the A. The studio holds 2 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

The rest of the name sets the terrain: the l reaches into the ascender line, which gives the mark its upper silhouette, the dotted i leaves a mark above the line that a fast hand turns into a flick and the double l is a rhythm no other letter pair gives — two identical strokes that must agree.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names