Signature ideas
Six signature directions for Avery
Each one is a genuine drawing of the name — not a font — made by the same
studio that draws the paid commission, with the design decisions stated under it.
Drawn from the name · 6 directions · capital A · hover one to see it in use
Understated · flowing · fully readable
The capital keeps its place, which puts the emphasis on the whole name.
the full name · underlined in one return stroke
An upright and restrained hand. It stands almost straight up, 19 degrees off vertical. The "r" in "Avery" is the letter carrying it, because that is where your hand is already fastest.
Confident · flowing · signature-legible
Pressure where it presses, hairline where it lifts.
the full name · a swept capital · finished on a long sail
An unbroken and dense hand. Only 8 pen lifts in the whole thing. It is the rare one that runs a long swept approach into the A.
Commanding · sharp · signature-legible
It turns corners instead of rounding them, and that is the whole temperament.
the full name · finished on a long sail
A grand and urgent hand. The capital stands 3.6 times the height of the letters after it. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.
Confident · sharp · fully readable
Upright and composed, it never looks rushed.
the full name · underlined in one return stroke
A compact and generous hand. It stays 2.3 times wider than tall, where most signatures sprawl.
Understated · sharp · signature-legible
One letter does the performing, and the others hold still for it.
the full name · underlined in one return stroke
A long-running and dense hand. It runs 5.8 times wider than it is tall.
Commanding · flowing · fully readable
Drawn in stages, the way a considered mark is.
the full name · closed with a small loop
A generous and quick hand. It spends 25 loops getting through your name. Almost nothing else here ties off with a small loop instead of flying away.
What Avery gives a designer
Everything starts with the A. The studio holds 2 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.
After that, the lowercase run does the work: the y drops below the baseline — a tail a designer can turn into an underline or let hang.
5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.
Making it yours
These studies are drawn on the first name alone, because that is how the question is
usually asked — but a working signature is built on your full name: the second capital,
the balance between the two words, and the short everyday version are where the real
design decisions live.
The studio draws twenty directions for your full name in about a minute, and the kit —
the files, the report that explains the design, and the stroke-order lesson — is what
the three you choose become.