Signature ideas

Six signature directions for Barbara

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital B · hover one to see it in use

Understated · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name

A level and compact hand. The capital is only 1.6 times the height of the letters after it. It is also one of the few here that adds no closing gesture at all. The "r" in "Barbara" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It turns corners instead of rounding them, and that is the whole temperament.

the full name · underlined in one return stroke

An urgent and spare hand. It leans 30 degrees off vertical.

Commanding · sharp · signature-legible

One letter does the performing, and the others hold still for it.

the full name · a swept capital · underlined in one return stroke

A dense and grand hand. The letters are packed close together.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

the full name · finished on a long sail

A generous and deliberate hand. It spends 29 loops getting through your name. It is also one of the few here that leaves on an exit stroke long enough to carry the eye off the page.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · a swept capital · finished on a long sail

A level and urgent hand. The capital is only 1.8 times the height of the letters after it. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · a swept capital · underlined in one return stroke

An even and restrained hand. It holds one weight almost the whole way through.

What Barbara gives a designer

Everything starts with the B. The studio holds 2 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

What follows the capital decides the middle of the mark: the b reaches into the ascender line, which gives the mark its upper silhouette.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names