Signature ideas

Six signature directions for Chase

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital C · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · a swept capital · underlined in one return stroke

A quick and level hand. The line carries the momentum of a hand that never slowed down. The "s" in "Chase" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

No letter shouts over another, which is rarer than it sounds.

the full name · underlined in one return stroke

A dramatic and airy hand. The stroke swells and thins by a factor of 4.9.

Commanding · sharp · signature-legible

Tightly massed, so it holds together small.

the full name · a swept capital · closed with a small loop

A measured and theatrical hand. The pen keeps one pace instead of accelerating through. Almost nothing else here ties off with a small loop instead of flying away.

Confident · sharp · fully readable

Drawn in stages, the way a considered mark is.

the full name · underlined in one return stroke

A generous and even hand. It spends 38 loops getting through your name.

Understated · sharp · signature-legible

Compact, with its weight gathered in one place.

the full name · a swept capital · finished on a long sail

A level and airy hand. The capital is only 1.8 times the height of the letters after it. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name · a swept capital · underlined in one return stroke

A grand and long-running hand. The capital stands 3.1 times the height of the letters after it.

What Chase gives a designer

The capital C carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

What follows the capital decides the middle of the mark: the h reaches into the ascender line, which gives the mark its upper silhouette.

5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names