Signature ideas

Six signature directions for Lawrence

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

a capital on its own shelf · finished on a long sail

A dense and quick hand. The letters are packed close together. It is also one of the few here that stands the name on the L's own foot. The "w" in "Lawrence" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Pressure where it presses, hairline where it lifts.

underlined in one return stroke

A restrained and upright hand. No single letter is pushed past its neighbors. It is the rare one that lays a line back underneath the name.

Commanding · sharp · signature-legible

The capital dominates, and the rest of the name follows quietly.

a capital thrown inside a loop · finished on a long sail

A generous and rounded hand. It spends 23 loops getting through your name. Almost nothing else here throws a flat loop right around the L.

Confident · sharp · fully readable

Drawn in stages, the way a considered mark is.

finished on a long sail

An urgent and theatrical hand. It leans 31 degrees off vertical.

Understated · sharp · signature-legible

Long and low, it takes the whole width of the line.

a swept capital · finished on a long sail

A spare and airy hand. Only 9 loops in the whole mark. It is the rare one that runs a long swept approach into the L.

Commanding · flowing · fully readable

One weight the whole way through, which is what makes it read as modern.

finished on a long sail

A quick and urgent hand. The line carries the momentum of a hand that never slowed down.

What Lawrence gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Lawrence runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

A 8-letter name rewards economy: the directions below keep the capital and the final stroke emphatic and let the middle travel.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names