Signature ideas

Six signature directions for Lawrence

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

Compact, with its weight gathered in one place.

the full name · a capital on its own shelf

A level and airy hand. The capital is only 2.0 times the height of the letters after it. It is also one of the few here that adds no closing gesture at all. The "w" in "Lawrence" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It turns corners instead of rounding them, and that is the whole temperament.

both names in one unbroken line · a capital on its own shelf · closed with a small loop

A spare and dense hand. Only 16 loops in the whole mark. It is the rare one that runs both names together as one word.

Commanding · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

both names in one unbroken line · a capital on its own shelf · finished on a long sail

A grand and quick hand. The capital stands 2.8 times the height of the letters after it. Almost nothing else here runs both names together as one word.

Confident · sharp · fully readable

One weight the whole way through, which is what makes it read as modern.

the full name · a capital on its own shelf · finished on a long sail

A theatrical and long-running hand. One letter is pushed well past the proportions of its neighbors.

Understated · sharp · signature-legible

The capital keeps its place, which puts the emphasis on the whole name.

the full name · finished on a long sail

A long-running and measured hand. It runs 4.2 times wider than it is tall.

Commanding · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a capital on its own shelf · closed with a small loop

A dramatic and airy hand. The stroke swells and thins by a factor of 3.9. Almost nothing else here ties off with a small loop instead of flying away.

What Lawrence gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Lawrence runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

A 8-letter name rewards economy: the directions below keep the capital and the final stroke emphatic and let the middle travel.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.