Signature ideas

Six signature directions for Douglas

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital D · hover one to see it in use

Understated · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · underlined in one return stroke

An airy and upright hand. The letters are set well apart.

Confident · flowing · signature-legible

It turns corners instead of rounding them, and that is the whole temperament.

the full name · underlined in one return stroke

A dense and urgent hand. The letters are packed close together. The "g" in "Douglas" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

Everything rounds, nothing is cornered.

the full name · underlined in one return stroke

An unbroken and dramatic hand. Only 8 pen lifts in the whole thing.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · underlined in one return stroke

A theatrical and upright hand. One letter is pushed well past the proportions of its neighbors.

Understated · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · a swept capital

An unbroken and airy hand. Only 8 pen lifts in the whole thing. It is the rare one that runs a long swept approach into the D.

Commanding · flowing · fully readable

Written at speed, and it shows in the best way.

the full name · finished on a long sail

A grand and spare hand. The capital stands 3.3 times the height of the letters after it. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.

What Douglas gives a designer

Everything starts with the D. The studio holds 2 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

What follows the capital decides the middle of the mark: the l reaches into the ascender line, which gives the mark its upper silhouette and the g drops below the baseline — a tail a designer can turn into an underline or let hang.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names