Signature ideas

Six signature directions for Jonathan

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital J

Understated · flowing · fully readable

Measured rather than dashed off, and the steadier for it.

a capital thrown inside a loop · finished on a long sail

An upright and level hand. It stands almost straight up, 22 degrees off vertical. It is also one of the few here that throws a flat loop right around the J.

Confident · flowing · signature-legible

Compact, with its weight gathered in one place.

a capital on its own shelf · closed with a small loop

An even and unbroken hand. It holds one weight almost the whole way through. It is the rare one that stands the name on the J's own foot.

Commanding · sharp · signature-legible

Pressure where it presses, hairline where it lifts.

finished on a long sail

A dense and grand hand. The letters are packed close together. Almost nothing else here takes the J's tail underneath the name and back.

Confident · sharp · fully readable

Everything rounds, nothing is cornered.

finished on a long sail

An airy and generous hand. The letters are set well apart. It is also one of the few here that takes the J's tail underneath the name and back.

Understated · sharp · signature-legible

Long and low, it takes the whole width of the line.

a capital thrown inside a loop · finished on a long sail

A spare and urgent hand. Only 11 loops in the whole mark. It is the rare one that throws a flat loop right around the J.

Commanding · flowing · fully readable

No letter shouts over another, which is rarer than it sounds.

a capital on its own shelf · finished on a long sail

A grand and quick hand. The capital stands 3.4 times the height of the letters after it. Almost nothing else here stands the name on the J's own foot.

What Jonathan gives a designer

The capital J carries the mark. There are 3 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the t and h reach into the ascender line, which gives the mark its upper silhouette.

Jonathan gives a hand 8 letters to carry. The professional answer is not to slow down but to decide early which letters are load-bearing.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names