Signature ideas

Six signature directions for Gretchen

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital G · hover one to see it in use

Understated · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · finished on a long sail

An angular and airy hand. The turns are cut rather than curved.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · finished on a long sail

An urgent and restrained hand. It leans 26 degrees off vertical.

Commanding · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · finished on a long sail

A grand and compact hand. The capital stands 2.6 times the height of the letters after it. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · sharp · fully readable

One letter does the performing, and the others hold still for it.

the full name · finished on a long sail

An airy and upright hand. The letters are set well apart.

Understated · sharp · signature-legible

Measured rather than dashed off, and the steadier for it.

the full name · a swept capital · underlined in one return stroke

A dense and unbroken hand. The letters are packed close together. It is the rare one that runs a long swept approach into the G.

Commanding · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · finished on a long sail

A deliberate and upright hand. It is built in 17 separate strokes.

What Gretchen gives a designer

The capital G carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the t and h reach into the ascender line, which gives the mark its upper silhouette.

A 8-letter name rewards economy: the directions below keep the capital and the final stroke emphatic and let the middle travel.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names