Signature ideas

Six signature directions for Jean

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital J

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

a swept capital · finished on a long sail

A restrained and long-running hand. No single letter is pushed past its neighbors. It is also one of the few here that runs a long swept approach into the J.

Confident · flowing · signature-legible

Measured rather than dashed off, and the steadier for it.

a capital that drops below the line · finished on a long sail

A long-running and spare hand. It runs 2.9 times wider than it is tall. It is the rare one that drops the J's tail below the line to weigh it down.

Commanding · sharp · signature-legible

Tightly massed, so it holds together small.

a capital thrown inside a loop · finished on a long sail

A theatrical and rounded hand. One letter is pushed well past the proportions of its neighbors. Almost nothing else here throws a flat loop right around the J.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

a capital on its own shelf · closed with a small loop

A generous and urgent hand. It spends 18 loops getting through your name. It is also one of the few here that stands the name on the J's own foot.

Understated · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

underlined in one return stroke

A theatrical and airy hand. One letter is pushed well past the proportions of its neighbors. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

finished on a long sail

An upright and grand hand. It stands almost straight up, 21 degrees off vertical. Almost nothing else here takes the J's tail underneath the name and back.

What Jean gives a designer

The capital J carries the mark. There are 3 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Jean runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Four letters or fewer is the easiest length to keep consistent — Jean can be written in full on everything from a card to a contract.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names