Signature ideas

Six signature directions for Jordan

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital J

Understated · flowing · fully readable

The capital keeps its place, which puts the emphasis on the whole name.

finished on a long sail

A measured and compact hand. The pen keeps one pace instead of accelerating through. The "r" in "Jordan" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It leans into the page, the way a hand in a hurry does.

a capital thrown inside a loop · finished on a long sail

A spare and angular hand. Only 7 loops in the whole mark. It is the rare one that throws a flat loop right around the J.

Commanding · sharp · signature-legible

Pressure where it presses, hairline where it lifts.

a capital that drops below the line · underlined in one return stroke

A dense and grand hand. The letters are packed close together. Almost nothing else here drops the J's tail below the line to weigh it down.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

finished on a long sail

A long-running and theatrical hand. It runs 2.8 times wider than it is tall.

Understated · sharp · signature-legible

Written at speed, and it shows in the best way.

finished on a long sail

A rounded and level hand. Every turn is rounded off. It is the rare one that takes the J's tail underneath the name and back.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

a swept capital · finished on a long sail

A restrained and even hand. No single letter is pushed past its neighbors. Almost nothing else here runs a long swept approach into the J.

What Jordan gives a designer

Everything starts with the J. The studio holds 3 distinct constructions of that capital — drawn from how professionals actually open a name — and each direction below commits to one of them.

After that, the lowercase run does the work: the d reaches into the ascender line, which gives the mark its upper silhouette.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names