Signature ideas

Six signature directions for Laurie

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name · a capital on its own shelf · finished on a long sail

A quick and spare hand. The line carries the momentum of a hand that never slowed down. The "r" in "Laurie" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Measured rather than dashed off, and the steadier for it.

the full name · a swept capital · finished on a long sail

An unbroken and restrained hand. Only 9 pen lifts in the whole thing. It is the rare one that runs a long swept approach into the L.

Commanding · sharp · signature-legible

The capital dominates, and the rest of the name follows quietly.

the full name · closed with a small loop

An airy and urgent hand. The letters are set well apart. Almost nothing else here ties off with a small loop instead of flying away.

Confident · sharp · fully readable

Compact, with its weight gathered in one place.

the full name · a capital on its own shelf · closed with a small loop

A theatrical and quick hand. One letter is pushed well past the proportions of its neighbors. It is also one of the few here that ties off with a small loop instead of flying away.

Understated · sharp · signature-legible

Generous with its loops, and unembarrassed about it.

the full name · a capital on its own shelf · finished on a long sail

A compact and theatrical hand. It stays 1.9 times wider than tall, where most signatures sprawl.

Commanding · flowing · fully readable

Pressure where it presses, hairline where it lifts.

the full name · a capital on its own shelf · finished on a long sail

A deliberate and dense hand. It is built in 13 separate strokes.

What Laurie gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

What follows the capital decides the middle of the mark: the dotted i leaves a mark above the line that a fast hand turns into a flick.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names