Signature ideas

Six signature directions for Levi

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L

Understated · flowing · fully readable

Compact, with its weight gathered in one place.

a capital on its own shelf

A restrained and dense hand. No single letter is pushed past its neighbors. It is also one of the few here that stands the name on the L's own foot.

Confident · flowing · signature-legible

Everything rounds, nothing is cornered.

a swept capital · finished on a long sail

A long-running and deliberate hand. It runs 2.0 times wider than it is tall. It is the rare one that runs a long swept approach into the L.

Commanding · sharp · signature-legible

The capital dominates, and the rest of the name follows quietly.

a capital that drops below the line · finished on a long sail

An even and quick hand. It holds one weight almost the whole way through. Almost nothing else here drops the L's tail below the line to weigh it down.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

a capital on its own shelf · closed with a small loop

An airy and dramatic hand. The letters are set well apart. It is also one of the few here that stands the name on the L's own foot.

Understated · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

a capital thrown inside a loop · finished on a long sail

An angular and level hand. The turns are cut rather than curved. It is the rare one that throws a flat loop right around the L.

Commanding · flowing · fully readable

One movement, barely interrupted, which is why it repeats.

underlined in one return stroke

An upright and restrained hand. It stands almost straight up, 21 degrees off vertical. Almost nothing else here lays a line back underneath the name.

What Levi gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the dotted i leaves a mark above the line that a fast hand turns into a flick.

Levi is a compact name. Nothing needs abbreviating; the six directions below spend their effort on character instead.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names