Signature ideas

Six signature directions for Lilly

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

No letter shouts over another, which is rarer than it sounds.

the full name · underlined in one return stroke

A long-running and upright hand. It runs 4.2 times wider than it is tall. The double "l" in "Lilly" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

Pressure where it presses, hairline where it lifts.

the full name · underlined in one return stroke

A level and dense hand. The capital is only 2.0 times the height of the letters after it. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · a capital on its own shelf · closed with a small loop

A theatrical and spare hand. One letter is pushed well past the proportions of its neighbors. Almost nothing else here stands the name on the L's own foot.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

the full name · a capital on its own shelf · closed with a small loop

An upright and theatrical hand. It stands almost straight up, 18 degrees off vertical. It is also one of the few here that stands the name on the L's own foot.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · finished on a long sail

An airy and spare hand. The letters are set well apart. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · flowing · fully readable

The capital dominates, and the rest of the name follows quietly.

the full name · underlined in one return stroke

A compact and angular hand. It stays 2.3 times wider than tall, where most signatures sprawl.

What Lilly gives a designer

A signature is won or lost at its opening letter. For L, the studio draws from 2 constructions observed in professional hands, and every direction below chooses one and holds it.

What follows the capital decides the middle of the mark: the l reaches into the ascender line, which gives the mark its upper silhouette, the y drops below the baseline — a tail a designer can turn into an underline or let hang, the dotted i leaves a mark above the line that a fast hand turns into a flick and the double l is a rhythm no other letter pair gives — two identical strokes that must agree.

5 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names