Signature ideas

Six signature directions for Luis

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L

Understated · flowing · fully readable

No letter shouts over another, which is rarer than it sounds.

a swept capital · underlined in one return stroke

An upright and unbroken hand. It stands almost straight up, 20 degrees off vertical. It is also one of the few here that lays a line back underneath the name.

Confident · flowing · signature-legible

Long and low, it takes the whole width of the line.

a swept capital · underlined in one return stroke

An upright and spare hand. It stands almost straight up, 19 degrees off vertical. It is the rare one that lays a line back underneath the name.

Commanding · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

a swept capital · closed with a small loop

A generous and rounded hand. It spends 14 loops getting through your name.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

a swept capital · closed with a small loop

A deliberate and theatrical hand. It is built in 7 separate strokes.

Understated · sharp · signature-legible

Tightly massed, so it holds together small.

a capital thrown inside a loop · finished on a long sail

A level and spare hand. The capital is only 1.9 times the height of the letters after it. It is the rare one that throws a flat loop right around the L.

Commanding · flowing · fully readable

Pressure where it presses, hairline where it lifts.

a capital thrown inside a loop · closed with a small loop

An angular and compact hand. The turns are cut rather than curved. Almost nothing else here throws a flat loop right around the L.

What Luis gives a designer

A signature is won or lost at its opening letter. For L, the studio draws from 2 constructions observed in professional hands, and every direction below chooses one and holds it.

What follows the capital decides the middle of the mark: the dotted i leaves a mark above the line that a fast hand turns into a flick.

Four letters or fewer is the easiest length to keep consistent — Luis can be written in full on everything from a card to a contract.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names