Signature ideas

Six signature directions for Mackenzie

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital M · hover one to see it in use

Understated · flowing · fully readable

Long and low, it takes the whole width of the line.

the full name · underlined in one return stroke

A level and restrained hand. The capital is only 1.8 times the height of the letters after it.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · closed with a small loop

An airy and long-running hand. The letters are set well apart. It is the rare one that ties off with a small loop instead of flying away.

Commanding · sharp · signature-legible

Written at speed, and it shows in the best way.

the full name · closed with a small loop

A grand and dramatic hand. The capital stands 3.3 times the height of the letters after it. Almost nothing else here ties off with a small loop instead of flying away. The "k" in "Mackenzie" is the letter carrying it, because that is where your hand is already fastest.

Confident · sharp · fully readable

One letter does the performing, and the others hold still for it.

the full name · underlined in one return stroke

An upright and deliberate hand. It stands almost straight up, 17 degrees off vertical.

Understated · sharp · signature-legible

It gives itself room, and reads as unhurried because of it.

both names in one unbroken line · underlined in one return stroke

A rounded and unbroken hand. Every turn is rounded off. It is the rare one that runs both names together as one word.

Commanding · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a swept capital · underlined in one return stroke

An angular and restrained hand. The turns are cut rather than curved. Almost nothing else here runs a long swept approach into the M.

What Mackenzie gives a designer

The capital M carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the k reaches into the ascender line, which gives the mark its upper silhouette, the z drops below the baseline — a tail a designer can turn into an underline or let hang and the dotted i leaves a mark above the line that a fast hand turns into a flick.

At 9 letters, Mackenzie is a long run for one gesture — which is why several directions below let the middle of the name relax while the capital and the ending stay sharp.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names