Signature ideas

Six signature directions for Mckenna

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital M · hover one to see it in use

Understated · flowing · fully readable

No letter shouts over another, which is rarer than it sounds.

the full name · underlined in one return stroke

An angular and measured hand. The turns are cut rather than curved. It is also one of the few here that lays a line back underneath the name. The double "n" in "Mckenna" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · closed with a small loop

A rounded and airy hand. Every turn is rounded off. It is the rare one that hangs the name off the M as a stem. The "k" in "Mckenna" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

The capital dominates, and the rest of the name follows quietly.

the full name · closed with a small loop

A compact and even hand. It stays 2.0 times wider than tall, where most signatures sprawl. Almost nothing else here hangs the name off the M as a stem.

Confident · sharp · fully readable

Generous with its loops, and unembarrassed about it.

the full name · finished on a long sail

A quick and upright hand. The line carries the momentum of a hand that never slowed down. It is also one of the few here that leaves on an exit stroke long enough to carry the eye off the page.

Understated · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · underlined in one return stroke

A theatrical and level hand. One letter is pushed well past the proportions of its neighbors. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Tightly massed, so it holds together small.

the full name · closed with a small loop

An even and long-running hand. It holds one weight almost the whole way through.

What Mckenna gives a designer

The capital M carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After that, the lowercase run does the work: the k reaches into the ascender line, which gives the mark its upper silhouette and the double n is a rhythm no other letter pair gives — two identical strokes that must agree.

At 7 letters, Mckenna sits in the comfortable middle — long enough to build rhythm, short enough to stay one uninterrupted gesture.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names