Signature ideas

Six signature directions for Elliott

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital E · hover one to see it in use

Understated · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · a capital on its own shelf · finished on a long sail

A restrained and even hand. No single letter is pushed past its neighbors. The double "l" in "Elliott" goes down as one motion, so the middle of the name never stops.

Confident · flowing · signature-legible

It gives itself room, and reads as unhurried because of it.

the full name · a capital on its own shelf · finished on a long sail

An urgent and quick hand. It leans 27 degrees off vertical. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Commanding · sharp · signature-legible

One weight the whole way through, which is what makes it read as modern.

the full name · a capital on its own shelf · closed with a small loop

A spare and grand hand. Only 10 loops in the whole mark. Almost nothing else here ties off with a small loop instead of flying away.

Confident · sharp · fully readable

Long and low, it takes the whole width of the line.

the full name · a swept capital · finished on a long sail

An upright and angular hand. It stands almost straight up, 20 degrees off vertical. It is also one of the few here that runs a long swept approach into the E.

Understated · sharp · signature-legible

The capital keeps its place, which puts the emphasis on the whole name.

the full name · a capital on its own shelf · finished on a long sail

A theatrical and spare hand. One letter is pushed well past the proportions of its neighbors.

Commanding · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a capital on its own shelf · finished on a long sail

A grand and compact hand. The capital stands 2.9 times the height of the letters after it.

What Elliott gives a designer

The capital E carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the l and t reach into the ascender line, which gives the mark its upper silhouette, the dotted i leaves a mark above the line that a fast hand turns into a flick and the double l and t is a rhythm no other letter pair gives — two identical strokes that must agree.

7 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names