Signature ideas

Six signature directions for Luna

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L

Understated · flowing · fully readable

Nothing curls that does not have to, and nothing is missing.

a swept capital

A level and restrained hand. The capital is only 1.9 times the height of the letters after it. It is also one of the few here that runs a long swept approach into the L.

Confident · flowing · signature-legible

One movement, barely interrupted, which is why it repeats.

finished on a long sail

A restrained and upright hand. No single letter is pushed past its neighbors.

Commanding · sharp · signature-legible

Pressure where it presses, hairline where it lifts.

a capital thrown inside a loop · finished on a long sail

An urgent and compact hand. It leans 25 degrees off vertical. Almost nothing else here throws a flat loop right around the L.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

a swept capital · closed with a small loop

A deliberate and upright hand. It is built in 5 separate strokes. It is also one of the few here that runs a long swept approach into the L.

Understated · sharp · signature-legible

Compact, with its weight gathered in one place.

a capital on its own shelf · finished on a long sail

A generous and theatrical hand. It spends 8 loops getting through your name. It is the rare one that stands the name on the L's own foot.

Commanding · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

underlined in one return stroke

A grand and dense hand. The capital stands 3.3 times the height of the letters after it. Almost nothing else here lays a line back underneath the name.

What Luna gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Luna runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Luna is a compact name. Nothing needs abbreviating; the six directions below spend their effort on character instead.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names