Signature ideas

Six signature directions for Luna

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital L · hover one to see it in use

Understated · flowing · fully readable

Upright and composed, it never looks rushed.

the full name · a capital on its own shelf · finished on a long sail

A quick and deliberate hand. The line carries the momentum of a hand that never slowed down. It is also one of the few here that leaves on an exit stroke long enough to carry the eye off the page. The "r" in "Worth" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

It turns corners instead of rounding them, and that is the whole temperament.

the full name · a capital on its own shelf · closed with a small loop

A spare and airy hand. Only 5 loops in the whole mark.

Commanding · sharp · signature-legible

One letter does the performing, and the others hold still for it.

the full name · a capital on its own shelf · finished on a long sail

A grand and urgent hand. The capital stands 2.6 times the height of the letters after it. Almost nothing else here leaves on an exit stroke long enough to carry the eye off the page.

Confident · sharp · fully readable

One weight the whole way through, which is what makes it read as modern.

the full name · a capital on its own shelf · closed with a small loop

A level and quick hand. The capital is only 1.9 times the height of the letters after it.

Understated · sharp · signature-legible

One movement, barely interrupted, which is why it repeats.

the full name · underlined in one return stroke

A measured and dense hand. The pen keeps one pace instead of accelerating through. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Generous with its loops, and unembarrassed about it.

the full name · a capital on its own shelf · closed with a small loop

A compact and restrained hand. It stays 1.4 times wider than tall, where most signatures sprawl.

What Luna gives a designer

The capital L carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

After the capital, Luna runs entirely at x-height — no ascenders, no tails — so the whole middle of the mark is a single calm band, and the capital and the closing gesture do all the talking.

Luna is a compact name. Nothing needs abbreviating; the six directions below spend their effort on character instead.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names