Signature ideas

Six signature directions for Martin

Each one is a genuine drawing of the name — not a font — made by the same studio that draws the paid commission, with the design decisions stated under it.

Drawn from the name · 6 directions · capital M · hover one to see it in use

Understated · flowing · fully readable

It turns corners instead of rounding them, and that is the whole temperament.

the full name

A restrained and dense hand. No single letter is pushed past its neighbors. It is also one of the few here that hangs the name off the M as a stem. The "r" in "Martin" is the letter carrying it, because that is where your hand is already fastest.

Confident · flowing · signature-legible

Pressure where it presses, hairline where it lifts.

the full name · finished on a long sail

An airy and restrained hand. The letters are set well apart. It is the rare one that leaves on an exit stroke long enough to carry the eye off the page.

Commanding · sharp · signature-legible

It leans into the page, the way a hand in a hurry does.

the full name · a swept capital · closed with a small loop

A spare and theatrical hand. Only 6 loops in the whole mark. Almost nothing else here runs a long swept approach into the M.

Confident · sharp · fully readable

Written at speed, and it shows in the best way.

the full name · a capital that drops below the line · closed with a small loop

A compact and upright hand. It stays 3.3 times wider than tall, where most signatures sprawl. It is also one of the few here that drops the M's tail below the line to weigh it down.

Understated · sharp · signature-legible

Tightly massed, so it holds together small.

the full name · underlined in one return stroke

A level and unbroken hand. The capital is only 2.0 times the height of the letters after it. It is the rare one that lays a line back underneath the name.

Commanding · flowing · fully readable

Drawn in stages, the way a considered mark is.

the full name · underlined in one return stroke

A grand and generous hand. The capital stands 3.4 times the height of the letters after it. Almost nothing else here lays a line back underneath the name.

What Martin gives a designer

The capital M carries the mark. There are 2 distinct professional constructions of it on the studio's shelf, and which one a design commits to changes the whole gesture.

The rest of the name sets the terrain: the t reaches into the ascender line, which gives the mark its upper silhouette and the dotted i leaves a mark above the line that a fast hand turns into a flick.

6 letters is the length most signatures are built on — enough travel for character, little enough to repeat exactly.

Making it yours

These studies are drawn on the first name alone, because that is how the question is usually asked — but a working signature is built on your full name: the second capital, the balance between the two words, and the short everyday version are where the real design decisions live.

The studio draws twenty directions for your full name in about a minute, and the kit — the files, the report that explains the design, and the stroke-order lesson — is what the three you choose become.

Other names